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  SPOOL
  2001

    The tangled spool of thread printed on a psychologist’s business card expresses mental versatility, commotion.

The spool expresses a state of confusion that is not very alarming, the potential to achieve order. Light colors confer calm, trust.

The psychologist’s profession is destigmatized, disassociated from social taboos, by using the image of a normal, ordinary object.

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