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  LEG OF HAM RAFFLED OFF TO MUSEUM VISITORS
  June 24, 2006. Mallorca (Spain)

 
  In order to promote the Pilar and Joan Miró Foundation and attract new visitors, ten legs of hams were raffled off among the public that visited the foundation on two particular days. A publicity campaign was launched beforehand to announce the drawing.

In Spain, bars and small businesses often raffle off legs of ham in their promotions. On this occasion, we dignified the leg of ham and its use as a traditional promotional tool.

The legs of ham were on display at the foundation up until the day of the drawing.

 

 
     
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